Objectives and Key Results (OKRs)

by Jan 12, 2023

Objectives and Key Results (OKRs)

Objectives and Key Results (OKRs) is a framework for setting up and achieving specific, measurable, and time-bound goals. Developed by Intel in the 1970s and popularized by John Doerr in his book “Measure What Matters”. OKRs used by companies of all sizes and industries to align their teams and drive growth through measured results.

An OKR is made up of two parts: an objective and one or more key results. An objective is a clear and concise statement of what you want to achieve. Objectives should be ambitious, but achievable within a set timeframe. Key results are specific, measurable, and time-bound metrics that help you track progress towards your objective. They should be challenging, but also realistic. If too challenging, consider breaking larger efforts into smaller ones.

OKRs are set on a quarterly, annual or even monthly basis, depending on the organization. Setting OKRs allows a company to prioritize their work and focus their efforts on the most important initiatives. This helps to ensure you organization is moving in the right direction and making progress towards its goals.

Note that OKRs are meant to be ambitious and stretch goals as much as possible without breaking, which isn’t something always easily achievable. It should be challenging, but achievable if the team pulls together and works very hard. And also, these should be cascaded from the top management to the teams and individuals.

Another key aspect of OKRs is the regular check-ins and progress updates that helps teams stay focused and on track while highlighting risks early so your team can make adjustments as needed. It also provides an opportunity for teams to celebrate successes and learn from any challenges they may have encountered along the way.

OKRs is a powerful tool for driving growth and alignment within your organization, providing a clear framework for setting and achieving ambitious goals that helps teams stay focused and on track. By setting and regularly reviewing OKRs, your company can ensure your teams are moving in the right direction and making progress towards their goals by measuring success.


  • “Measure What Matters” by John Doerr is a classic book that provides an in-depth look at OKRs and how they have been used to drive growth at companies like Google and Intel.
  • The OKR Academy (https://www.okracademy.com/) offers training and resources for organizations looking to implement OKRs.
  • OKR Software : Clearslide, 7Geese, BetterWorks, etc

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