Key Performance Indicators (KPIs)

by Jan 12, 2023

Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are metrics used to measure the performance of an organization, department or specific process against its strategic goals. Used to evaluate the success of your organization’s strategies and identify areas for improvement. KPIs are so used to track progress and evaluate the effectiveness of changes and initiatives.

KPIs are specific, measurable, and time-bound metrics that are created for alignment with, and to support, your organization’s overall strategic goals. Common examples of KPIs include financial metrics such as revenue and profit, operational metrics such as customer satisfaction and on-time delivery, and employee-related metrics such as employee retention and productivity.

Tracking progress with KPIs allow you to evaluate the effectiveness of your organization’s overall strategy so that teams remain aligned. They are also used to identify areas for improvement and to inform decision-making so that you can realign early. By monitoring KPIs on a regular basis, organizations can make data-driven decisions and adapt their strategies as needed to improve performance and achieve their goals.

Choosing the right KPIs is critical as they will most often vary depending on your organization and the industry you are in. Also, your KPIs selected should be directly tied to the goals, objectives and the overall strategy of your organization. The KPIs selected should also be easily measurable to make sure that it is possible to track progress and take action as needed, otherwise you will just have more status to report without gaining any ground.

Overall, when using Key Performance Indicators correctly, they will provide a way for your organization to track performance, identify areas for improvement, and make data-driven decisions quickly. Using KPIs regularly, your organization can improve performance and achieve their strategic goals quicker.


  • “Key Performance Indicators: Developing, Implementing, and Using Winning KPIs” by David Parmenter is a comprehensive guide to KPIs that covers everything from choosing the right KPIs to measuring and tracking performance.
  • The KPI Institute ( provides research, education, and certification services for individuals and organizations looking to develop and use KPIs.
  • KPI software :Geckoboard, Klipfolio, etc

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